Tuesday, Feb 15, 2011
UX Research & Web Analytics: X-Ray Insights
Fred Beecher, Lou Rosenfeld, and I will present on squaring quantitative evidence and qualitative insights at this year's SXSW.
Do you want your website to meet both your business goals and your users’ needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions.
Fred Beecher was kind enough to invite Lou Rosenfeld and I to present a workshop talk at this year’s South by Southwest Interactive. We’ll provide a practical framework for squaring quantitative evidence and qualitative insights, and we’ll see concrete examples from search log and click path analysis. We’ll also learn how you can continually measure the quality of a site’s user experience.
The talk, “UX Research & Web Analytics: X-Ray Insights”, runs Sunday, March 13 at 11:00 AM. (From the talk’s page, you can add it to your personal SXSW schedule.)
In my part of the talk, I’ll introduce the UX Health Check and show how you can measure the user experience when you don’t have analytics to analyze. And, I’ll also use click-path analysis to show how you can use the Health Check alongside traditional analytics to measure continuous improvement in your designs.
Lou will be presenting on finding user insights in your search logs, previewing material from his forthcoming book on search analytics.
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