Saturday, Sep 15, 2007
Changing the Channel (interview with Livia Labate and Austin Govella)
Christina Wodtke interviewed myself and Livia Labate about how information architects can better interface with the business. The interview is up at Boxes and Arrows.
Last March at the IA Summit, Christina Wodtke grabbed myself and Livia Labate for a quick discussion about how information architects can better interface with the business.
I’m a few months late on mentioning this, but our interview inaugurated Boxes and Arrows podcast series, ‘Straight from the horse’s mouth’, that also included great interviews with Behavior’s Chris Fahey, Dan Brown, Yahoo’s Tom Wailes, and Derek Featherstone. (The interviews are no bullshit, Summit conversations captured in little audio time capsules.)
One of the reasons I wanted to work with Livia at Comcast Interactve Media is because she has the amazing ability to enter a conversation, immediately understand the key issues, intuit exactly how the participants need to be spoken to, and then say the perfect thing at the perfect time.
For anyone in any service industry, this is THE skill to have.
And of course, Madame Wodtke wields this same magic. Her summation of the interview with me and Livia?
- Learn the language
- Lose the agenda
- Be a resource
- Dress better
If you don’t speak PowerPoint, that translates to learn the language of business, lose the user agenda and focus on what the project needs, become a trusted and dependable resource for the business, and if you look like you’re on the business team, you’ll have more business conversations than design conversations.
That’s the gist of it. The complete interview is up at Boxes and Arrows. Straight from the horse’s mouth: Changing the channel.
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