shawn carey — Sat, 05 Apr 2008 16:17:27 GMT

I can see the point you’re making with this but I would argue that behavior based metrics is good to watch in addition to visitor metrics. That creates a ratio which makes attracting advertisers even less work. If you site has a shopping cart, then the ratio could indicate maybe 45% of your visitors bought something. If you’re running a support site, maybe 73% of your visitors asked for help. Then watching that 73% grow or shrink becomes important.

Thinking and Making: Comments by shawn carey